Why We Need to Bet on Agents Now
Let’s cut through the noise. Agents, these AI-driven digital workers, aren’t some sci-fi fantasy. They’re here, and they’re about to fundamentally change how you go about your day and how your business operates. Whether you’re building products, running marketing campaigns, or supporting operations or clients, understanding agents is no longer optional. It’s the key to getting and staying ahead.
Agents Are No Longer Theoretical
My prediction is that in the near future, agents will be indispensable. People won’t monitor their email. They won’t browse social media or use apps and websites as they do today. Their agents will do these tasks for them. These AI-driven workers will curate and deliver exactly what users need, without requiring them to use third-party user interfaces. We won’t have to log into Instagram or email. Our agent can stream email and content from other services through a single interface.
This will change marketing because marketers will have to learn how to attract agents to reach their human operators. Online stores will have to learn how to sell to agents. Agents make purchases on behalf of their human operators. Websites and apps won’t target humans but agents. If it can be done on a computer, agents will be able to do it. This includes phones. We need to rethink target users across our products. Our world will go through an epic paradigm shift.
Agents are still an emerging concept, and nothing is real or set in stone yet. However, early movers are already deploying agents. They use them to automate tasks, generate content, write code, and optimize decision-making. But here’s the kicker, most businesses don’t yet have agents tailored to their unique needs. This presents a massive opportunity. The potential applications are vast, and the market is wide open. If you get started today, we’re not just building agents; we’re writing the best practices for this transformation. By focusing on how to attract and build agents now, we’re positioning ourselves to thrive as the agent ecosystem grows.
This is our chance to step up as experts. Yes, we’re in uncharted territory, but that’s a good thing. I have made predictions here. However, no one really knows what’s coming. No one knows what to do to apply agents in industries. We’re not just building agents; we’re shaping the best practices that will define agents in our respective industries.
Why Early Adoption Matters
Being early comes with risks, but the opportunities and reward far outweigh them. By diving in now, we can shape the future of how agents are built, delivered, and operated. Early adoption means gaining:
- Experience: Each agent we develop is a chance to learn from both success and failure. What works, what doesn’t, and how to pivot.
- Credibility: As agents become mainstream, businesses will seek pioneers, those who’ve already proven their expertise and early results.
- Market Advantage: Agents are self-improving. If we start soon, we will develop smarter and more capable agents sooner. Our systems will perform better compared to late adopters. Compounded learning will separate leaders from laggards. By diving in now, we gain an early entrance advantage in terms of experience and credibility. We also gain a head start in acquiring the precious data we need. This data is essential to feed our agents and improve their performance.
The Work Ahead
We must learn to build agents. We must also understand how to deliver and operate them as the best solution for specific use cases.
Delivering Agents
- Planning: Understand the jobs to be done. Identify use cases, workflows, and challenges where agents can provide meaningful value.
- Designing: Define clear objectives, user interactions, and system integration and interfaces for the agent.
- Building: Train agents on the right data, using AI frameworks that allow flexibility and growth.
- Testing and Iterating: Rigorously evaluate agent performance and refine based on real-world feedback.
- Deploying: Introduce agents thoughtfully, ensuring seamless onboarding and integration with existing tools and workflows.
- Releasing: Equip users with proper training and documentation to ensure successful adoption.
Operating Agents
- Managing: Overseeing the agent’s functionality, ensuring it runs as expected, and addressing any operational issues.
- Monitoring: Tracking real-time performance metrics, such as speed, accuracy, and user feedback, to ensure consistent quality.
- Evaluating: Regularly reviewing the agent’s outcomes against its goals, identifying areas for improvement or additional training.
- Improving: Iterating on the agent. This involves refining its prompts, templates, tools, and algorithms. We can update its RAG with new data. We can fine-tune it or retrain it with new data. We can also enhance its features to adapt to evolving needs.
Roadmap
Our roadmap to be successful with agents as a product focuses on both strategic insights and actionable steps.
- Understand the Jobs to Be Done: Not every task needs an agent, and replacing traditional digital solutions (e.g., websites or apps) requires clear benefits.
- Iterate Relentlessly: The first version of any agent won’t be perfect. It may often hallucinate and get things wrong. That’s fine. What matters is how quickly we learn and adapt.
- Collaborate Across Teams: Product, marketing, and support teams must all contribute. Everyone’s input is critical. The more perspectives we have, the better equipped we are to design and refine agents that excel.
- Measure and Optimize: Agents need monitoring and fine-tuning. Metrics like accuracy, speed, and user satisfaction will guide us.
Agents Improve Over Time
Let’s tackle a key truth, the first iteration of any agent will rarely deliver perfect results. Early versions might be clunky, prone to hallucinations, errors, or lacking the nuanced judgment needed for complex tasks. But that’s not a failure. It marks the beginning of an iterative process. This process allows agents to learn, adapt, and improve through data and feedback.
Unlike traditional solutions, which typically rely on fixed algorithms and human-driven updates, agents can operate dynamically. They evolve in real-time as they encounter new data and scenarios. This ability to self-optimize positions agents as uniquely suited for complex and evolving challenges where traditional solutions fall short.
- Initial Challenges: In their infancy, agents might struggle with insufficient data, unclear objectives, or unexpected scenarios. These early hiccups can result in inconsistent performance or even outright errors.
- Continuous Learning: With every iteration, agents refine their capabilities. New data helps them understand patterns better, adapt to edge cases, and make more accurate decisions. The more they’re used, the smarter they get.
- Operator Involvement: Effective improvement requires skilled operators. We monitor agent performance. We analyze results and provide feedback and data. In doing so, we ensure agents evolve in ways that align with business goals.
- Replacing Traditional Solutions: Over time, agents become faster. They become more accurate and better tuned to tasks. Eventually, they will outperform traditional solutions and humans. This transformation won’t happen overnight, but the incremental improvements lead to exponential results. Starting early helps us get through this journey faster than late adopters.
The goal isn’t perfection from day one. It’s about building a foundation that grows stronger and more capable with time.
A Vision for What’s Next
Agents will handle the tedious, time-consuming stuff, freeing us to focus on strategy, creativity, and big-picture thinking. Our clients see the results. Our stakeholders see the value. We get to lead the charge in one of the most exciting shifts in tech.
But this won’t happen by accident. It’s going to take the courage to move now with bold ideas and hard work. Its going to take a willingness to fail fast and learn faster. Let’s embrace the challenge and make it happen.
Let’s get to work! Do you want to talk about how to start or improve your agentic ops journey, I’m here.