This is a thought exercise and a biased prediction. I have no real facts except what I see happening in the news and observed through my experiences. I don’t have any proof to back up some of my predictions about the future. So, feel free to disagree. Challenge my position, especially when I try to blow up the rockets in the end.

The Game has Changed

We don’t need to write C#, Python, or Java to build software anymore. Just like we no longer need to code in assembly or binary, today’s high-level languages are now being pushed down a level. We can code by talking to an AI agent in plain English. This isn’t science fiction. AI agents are here, and they’re disrupting traditional software development. The value isn’t in writing code, it’s in delivering value and desired business outcomes.

Soon, every app can be basically copied by an agent. Features don’t matter, value does. This means the future isn’t about who can write the best code or build the best feature set. Any product developer with an agent worth its silicon will be able to write an app. For product developers, it will soon be about who can use AI agents in a way that actually delivers business value. Those developers that have Agentic: Ops, Design, Development, Infrastructure, and Marketing will beat those without. Those with agents and experienced agent operators that deliver value rapidly will beat the developers that still take 3 months to deliver an MVP.

AI is No Longer Just a Tool, It’s the New Coder

AI assistants won’t just be assisting developers, as I once thought, they will become the developers, the designers, the marketers, the project managers. The shift isn’t about writing code faster. It’s about not writing code at all and letting AI generate, deploy, and optimize entire systems. How do we manage AI agent employees? An AI HR agent? The implications are far wider than just the replacement of humans in developer roles. Markets are going to shift, industries will be disrupted regularly, the world is going to enter a new age faster than any other shift in civilization that we’ve had in the past. I may be wrong, but it looks clear to me.

What does that mean for us?

• The focus moves from software development to AI agent development and integration.
• Companies that figure out how to deliver value with agents effectively will dominate product development.
• The winners will have an early advantage building a proven system, with tested agents, and experienced agent operators that customers will trust to continuously deliver desired value.

Product Features are Dead, Value Delivery is Everything

If an AI agent can copy any feature, what really matters in product development? Value delivery, that’s what. Value has always been king and queen in product development. I believe it’s more important now than ever. AI-native product developers will outperform traditional ones not only because they don’t waste time or money on manually coding features, but they focus on outcomes and delivering value that deliver those outcomes.

Hell, I’m seeing people that can’t code build apps that use to take weeks to build. They can build an app in 30 minutes, and we are still on v1 baby agents. What happens when the agents grow up in a couple years. In the future time won’t matter because we can deliver apps and features in day. Costs become less of a concern because agents cost less than hiring new employees. Understanding and delivering value will be the great divider between product development teams. Those who can wield agents to understand and deliver value will do better in the market.

China and the team that built DeepSeek proved that they can beat the likes of multi-billion dollar US aligned companies with less than $10 million to train a frontier model. What will someone with a team of agents delivering value in days do against an old school team of human developers delivering the same value in months.

Think about it 🤔

Businesses don’t care if the back end is in Python or Rust. They care if revenue goes up and costs go down.

Customers don’t care if their data is in PostgreSQL or SQL Server. They care if their system is performant and costs are feasible.

Users don’t care if the UI is React or Blazor. They care if the experience is seamless and solves their problems.

No one asks whether an AI agent or human wrote the code, they just want a solution that fills their needs.

A product development team’s value is not in their technology choices but in the value they can deliver and maintain.

The AI-Native Product Development Playbook

If AI replaces traditional software product development, how do we compete? We learn to not focus on coding features, we build AI-driven systems that can deliver value.

Here’s A Playbook 🚀

1. Find the pain points where AI delivers real value. Optimize workflows, automate decisions, eliminate inefficiencies, increase customer attraction, acquisition, engagement, retention, and satisfaction.
2. Use rapid prototyping to test and iterate at breakneck speed. Don’t waste weeks and months building, when we can ship, test, and refine in days.
3. Orchestrate AI agents. Until AI surpasses AGI (artificial general intelligence) and reaches super intelligence, initial success won’t come from using a single agent. It will come from coordinating multiple agents to work together efficiently.
4. Measure and optimize continuously. The job isn’t done when a system is deployed. AI needs constant tuning, monitoring, and retraining.

People Still Want Human Connection

There’s one thing AI agents can’t replace, human relationships. People will always crave trust, emotional intelligence, and real connection with other humans. Businesses that blend AI automation with authentic human experiences will win.

The Future of Software Product Development is AI-First, Human-Led

This isn’t about whether AI will replace traditional software product development or developers. That ship is sailing as we speak, it is underway. The real question is who will successfully integrate and optimize AI in businesses? Who can help build AI-native businesses that out compete their competitors? I hope the answer is you. The future is AI-first. Those who embrace it will lead. Those who resist will be left behind because we are the Borg, resistance is futile.

Now, my last question is, are you ready? Do you know how to transform now? Evolution is too slow. You must blow up some rockets to rapidly figure out what works and doesn’t work. But doing so is easier said than done when jobs and investments are on the line. For now, we may be OK staying stuck in our ways and relying on old thought processes. I’d say we have 5-10 years (into my retirement years) to enjoy the status quo. However, that time horizon seems to shrink every month and every day not focused on transformation is a day lost to the competition.

Need help in your transformation? Let’s talk about the rockets you want to blow up.